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What are the benefits of social media research as part of a background check program?



Over 25 billion people are active on social media. Given the popularity of these platforms, HR professionals are increasingly using them to conduct background checks on potential employees. The practice, however, raises questions about ethics, the role of unconscious bias and risk mitigation.

In a recent webinar discussing the role social media plays in background checks, I spoke with experts, whose media activity screening solutions are leveraging automation and artificial intelligence to be at the forefront of the industry. In a lively discussion, we covered the topic of checking social media activity, market trends, and best practices for customizing search parameters. The presentation raised many questions that this article aims to answer.

What are social media searches for?

Social media searches fill in gaps that go unnoticed in traditional background checks. According to Statista, 25 billion out of 38 billion Americans actively use the Internet. Millennials and the generation that follows them occupy an increasingly important part of the labor market. However, members of this demographic have forged an online life and identity from an early age. For them, social networks offer more than just a pastime.

What information can be obtained when performing a social media activity check? In short, the research finds public evidence of online behaviors that do not reflect the values ​​and culture of the employer. The goal is not to pass judgment, but to become aware of certain troubling activities with the help of a private firm.

Checking social media activity is an ideal way to assess candidates’ suitability for acting as brand ambassadors. During the search, an artificial intelligence employs language processing and image recognition tools to assess the presence and frequency of risky behaviors on social media and on the Internet in general, according to a predetermined list. At the conclusion of the investigation, a report puts these behaviors in context.

Omitting this search is risky, especially for well-known brands. In June 2021, Google fired Kamau Bobb, its Chief Diversity Officer, when a blog post in which he made anti-Semitic remarks resurfaced. As Google enjoys high notoriety, the episode attracted a lot of attention from the media and social networks. With a little more due diligence, the company could have easily avoided the incident.

Other recent incidents worth highlighting include the British cricketer who posted offensive comments on Twitter and the supporters who stormed the United States Capitol in January 2021 and whose identity was revealed by detectives following investigations carried out on social networks.

First, a standardized process should be put in place. The same policy and the same keywords should be used for all people search for a position in order to place them on an equal footing. It is essential for the employer to make a personalized list of the terms they deem relevant, whether they are words related to drug use, extremism, racism, hatred or other problematic topics. Keywords should be personalized according to the company and position sought translated into both languages.

Second, it is important to note that the goal is not necessarily to determine whether the targeted person should be hired or fired, but rather to identify behaviors and content that could harm the reputation of the employer. The distinction is important. In some cases, the information uncovered by social media searches may, while not being alarming in itself, corroborate other damaging information from other investigations that have been carried out as part of the recruitment. For example, a reference interview might reveal that the targeted candidate sometimes displayed a sexist attitude towards his female colleagues, which would be supported by the litany of misogynistic remarks he had posted on Twitter. In short, checking social media activity provides a good overview of the personality of candidates and how they might represent their employer. When research uncovers similar information about an employee, the employer can take the opportunity to remind them of the company’s culture, values ​​and policy regarding the use of social networks.

Recruitment will never cease to be a primarily human activity. Although social media searches can provide relevant information, it is up to the employer to assess the outcome of the investigation and make a decision. The purpose of social media research is not to separate the wheat from the chaff, but to provide food for thought on the integrity and brand awareness of the people being surveyed.

What does the report contain?

The social media search report contains texts and images that the target person’s public profile has liked, posted or broadcast. It is possible to customize the report and filter the data it contains. Candidates who are searched often have privacy concerns. It is for this reason that it is necessary to take into account the context and the relevance of the information. By only seeking relevant information, warning candidates that they will be searched, and allowing individuals to challenge the results of investigations they have been subjected to, the employer is already addressing the right to privacy of his candidates with more consideration than if he himself studied their profile on social networks.

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Soul Zhang Lu: Address the Unsatisfied Social Demands with Soul App




Recently, a social networking platform named Soul App rose in the market and soon won the attention of Gen Z. As a matter, its prevalence is by no means an overnight success. Dating back to 2016, Zhang Lu founder and CEO of Soul App, developed this social product with her team. Soul App, originally a product designed to address the underlying social needs of modern people, is now a platform where 9.3 million users immerse themselves in the joy brought by social life.

During an interview, Zhang Lu clarified the long-held misconception about social networking products. She pointed out that the term social networking is abstract and obscured by misapprehensions. For the majority of the public, IM (instant message) social products represented by WhatsApp may be simply tools for communicating with acquaintances from real life while a social networking product like Soul App is a platform for forming new relationships with strangers. It seems that the core value of social life lies in fostering connections among different individuals.

Is the purpose of human social interaction really so singular? Is it true that all social life ends at the same destination? Zhang Lu questioned herself and the public. She believes that embracing social life and entering a new social circle is not necessarily limited to seeking new relationships. The possibility of being introduced to new worlds and enjoying a sense of identity, belonging and security that comes with social interaction are the authentic demands of social life. She envisions Soul App as a virtual social networking platform where people can interact with each other, and exchange common interests. It is essentially a product about exploring the diversity of social life. Forging a new relationship also matters but it is not the ultimate goal.

Distinct from its competitors, Soul App stands for a new kind of social networking. The deep logic of Soul App is based on its AI-based recommendation algorithm and interest profiling techniques. To direct its users to compatible souls, the AI would portray users based on their interests and analyze their behavior to calculate the matching degree between two individuals and then decide whether forward their personal pages to another user. Soul App’s novel social models are necessarily established on its gamified interactions. In this platform, users dress in personalized virtual avatars to communicate with each other and they are willing to pay for those virtual products. Statistics show that 93.9% of Soul App’s revenue comes from value-added services represented by customizing avatars.

What makes Soul App truly unique is its high technology but what captures the hearts of users is its ability to foster a sense of belonging. In this platform, users are attracted to each other by similar interests and they express and exchange their opinions from a higher dimension. In this way, they reform their identities and build consensus with each other. Ultimately, they find a sense of belonging in a community full of like-minded souls. As a matter of fact, this also tells the story of the birth of the Soul App.

Following the torchlight enlightened by Zhang Lu, Soul App has evolved into a prosperous ecosystem that features a high rate of interaction. Users are highly active on this platform. New posts and private chats keep surging day by day, most of which are contributed by 87% of its monthly active users. And it is estimated that every daily active user opens this app at least 21 times and spends an average of 45.3 minutes on this platform. The number of average point-to-point messages of DAU is basically the highest among its competitors, amounting to 65.9.

It might be a consensus among developers of social products that there is no defined answer to what makes a social product. In the earliest stages, giants like Facebook successfully immigrated existing social circles to the Internet. Shortly after its rise, social media like Instagram and Twitter prevailed. These platforms nurtured the birth of the first KOLs and influencers. Previously, TikTok went viral and soon captured the hearts of young people while the pandemic boosted the craze for metaverse and encouraged the hype for apps like Roblox and Soul App. However, what can be answered for sure is that these are products that touch the core of socializing and address the real demands of modern social life.

Zhang Lu had never meant Soul App to be such a success when the idea of developing a social product to address unsatisfied social needs stroke her. Yet, we can conclude from the interview that the success of Soul App cannot be an incidence. Zhang Lu was prudent in deciding the direction in which Soul App should proceed and she was confident that she will ultimately lead SOUL to this destination step by step. This may explain why she is leading the path in the track of social metaverse with her Soul App.

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TikViral: 5 Anime TikTok Creators that You Should Follow In 2022




TikTok is always an unstoppable source of entertainment. The video memes are appealing to watch as they include many animated filters. A regular TikTok creator will not be able to generate more attractive animated filters. Specific creators specialized in creating animated TikTok videos. The platform is full of Gen Z, so they are attracted to new and unique filters. Businesses on TikTok can try to use animated filters and gain more followers on their accounts. If you need to increase your engagement rate, you can buy tiktok likes, and you shall have sky-high reach. 

In the below article, you will get to know the most anime TikTok creators’ accounts worth following on TikTok. And also, you will understand how to create great anime videos. Businesses can hire anime TikTok influencers or creators to rise their popularity. Let’s get started!

Top Anime TikTok Creators on TikTok 

  1. Anna Mei

Anna Mei is a fashion TikToker who has 24.5 k followers on TikTok. She often posts videos related to anime. So you can start following her if you want to publish your videos with different animes. Her anime ideas and styles are pretty interesting. So by watching her videos, you can also use the animated filters in your videos. 

  1. Yaya Han 

Yaya is a 41-year-old costume designer interested in recreating animated roles with costumes. She also recreates the same through TikTok videos. She got inspired by anime, video games, and sci-fi characters in movies. TikTok has become excellent support for her to achieve her goals. With TikTok character filters, she looks exactly like the film characters. Yaya also sells her accessories through TikTok videos. 

  1. Vikki

She is a passionate anime TikTok creator. She is a 24-year-old micro-influencer who has excellent support on the app. With her animated videos, she also adds great music, so her videos are so popular. In addition, she has an abundance of knowledge of anime. If you follow her video, you can learn more updates and information about the anime. 

  1. Canniny

Canniny is an artist and illustrator with her own style and aesthetic for creating real-time anime characters. She has more followers on TikTok. Her TikTok videos are more fun to watch. If you want to make funny anime videos on TikTok, then you will surely follow her account. Also, if you have colorful hairstyles and doll-like clothing in TikTok videos, you can get ideas from her TikTok account. 

  1. Anastasiya Shpagina

She is a fashion TikToker who transforms herself into an anime character. She is also a TikTok influencer. Brands can utilize anime TikTok influencers if they promote kids’ products, or even they can use it in their ads. Brands can also try using TikViral and shall reap unique perks in TikTok in a quick time. 

5 Great Anime TikTok Video Trending Ideas

  1. Anime Edits

You must try out this trend if you are an anime lover. You can add clips of your favorite anime series and add some music that uplifts your video reach. But you must curate the videos that the anime TikTok viewers will like. These types of videos have been trending for a long time on TikTok. 

  1. Face Anime Filters

If you are a TikToker, who wants to inspire people with different content, you can try out anime filters. For example, some filters on TikTok will change the face into anime characters. The most popular filter was the Disneyland filter, where your face will be shown as a Disney anime character. Another fascinating filter is where you can see your face at different periods like the ’90s, ’80s, and’60s styles. 

  1. Transition Anime Videos

You can create videos of transitions like before and after. In transition videos, you can first showcase your original look and can suddenly change your filter with an anime look. Most dress brands and costume designers will utilize this feature to promote their dresses. It is an excellent filter for the fashion TikTok community. 


A TikToker can exclusively use an anime filter to get a higher ranking on the platform. The audience is growing for anime videos on TikTok. Brands have to leverage the concept to build their brand. Make sure the anime you use should be attractive and should make the audience watch the videos. Also, make sure you don’t spoil your videos with anime filters. Strategize the appropriate usage and then develop your videos. The video content should go in hand with the anime visuals. Business professionals and TikTok creators can also try using TikViral to uplift their stardom. Hopefully, we believe the article helps you find the best anime TikTok creators to follow on TikTok. If you find the article informative, leave your feedback or comments below! Thanks for reading!


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Anton Sibil from Kemerovo: life and work journey




Anton Valeryevich Sibil is quite a well-known resident of Kemerovo. He has such titles as “Honorary Builder of Kuzbass”, the youngest regional minister of construction in the Russian Federation, and also owns medals “For Special Contribution to the Development of Kuzbass” and “For Service to Kuzbass”. And from this article you will learn some of the most important moments from Anton Valerievich’s life.

Anton Sibil. Biography

Anton Sibil was born on August 27, 1982, in Kemerovo. He was the third child in the family (Anton Sibil has an older brother and sister). His parents are ordinary builders, and the childhood of the future owner of the title “Honorary Builder of Kuzbass” did not differ from the childhood of other children of this period of history.

Anton Sibil received his elementary education at School No. 92, and continued his studies at the full-time department of Kuzbass State Technical University. He entered it in 1999, majoring in Industrial and Civil Engineering. Already there Anton Sibil realized that construction was what he was going to connect his life with, and he studied diligently. In spite of his study load, he also performed the duties of the group leader, trade-union leader, and finance manager.


Honorary Builder of Kuzbass Anton Sibil

It is important to note that from the moment of enrollment in higher education, Anton Sibil also gets a job. First as a watchman at the “Magistral-Auto” driving school, and then as a motorcycle driving instructor (retraining for category “A”) at the same driving school. Three years later, in 2002, he changed his place of work to the wholesale and retail trading company “Elis”.

His personal life did not stand still: in 2003, Sibil Anton married his girlfriend Yana. They are still married today. The couple are raising two children.

Anton Sibil. Career

In 2002, he did his construction internship, which he got for the first time. Then he continued to work in Concern KuzbassShakhtoStroy and to combine it with his studies.

During practice Anton Sibil independently mastered all kinds of construction processes. With his own hands Anton puttyed, painted, waterproofed rooms, installed toilets, sinks and tubs. I laid porcelain stoneware and made ventilated facades.

At the beginning of 2003, he began working as an independent link in the construction company Remstroytorg, and formed his first construction team, without management from above. At that time Anton Sibil had about 15-20 people under his command. All the skills he received in practice came in handy in his work as a manager, because he already knew exactly how to carry out the work and showed it by his own example. Anton respected his employees, who respected him in return.

By 2009, Remstroytorg had more than 1,000 employees. At the same time, construction work was carried out on dozens of different facilities: schools, kindergartens, hospitals, apartment buildings, commercial facilities, private homes and many others.

Because of his tremendous construction activity and in order to coordinate various issues, Anton Sibil quite often had contact with the administration of the city of Kemerovo and the region. His success and terrific leadership qualities did not go unnoticed: the governor drew attention to him and offered him a new position – deputy governor for construction. At that time, Anton Valerievich was 27 years old, making him the youngest regional minister in the Russian Federation.

Anton Sibil’s life and work experience is a great example of what a person can achieve. All it takes is continuous self-development, hard work and dedication to your cause.

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